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Red Wine
Cabernet, Merlot & Malbec
Bold, full-bodied reds from Napa Valley, Argentina, Bordeaux, and beyond. Perfect for dinner or any occasion.
Our Selection
Wines, Spirits, Beer
& So Much More
Expertly chosen at every price point. 500+ wines, 300+ spirits, craft and imported beer, and rare allocated bourbons — all under one roof in Greenfield, WI.
Fine Wines
Wine Selection
Reds, whites, rosés & sparkling — domestic and imported from around the world at every price point.
Our wine aisle carries over 500 labels from California, Oregon, Washington, France, Italy, Spain, Argentina, Chile, Australia, and New Zealand. Whether you need a crowd-pleasing Cabernet under $20, a special-occasion Barolo, or a crisp Sauvignon Blanc for a summer evening — we stock both familiar brands and lesser-known gems discovered by our staff. Ask us about wine pairings, case discounts, or what to bring to dinner.
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White Wine
Chardonnay & Pinot Grigio
Crisp, refreshing whites from California, France, Italy, and New Zealand — a wide range of styles.
Sparkling
Champagne & Prosecco
From affordable prosecco to premium Champagne — celebrate any occasion right.
Rosé
Rosé & Blush
Dry to sweet, light and refreshing rosés. Always cold and ready to go.
Premium Spirits
Spirits & Liquor
Top-shelf to everyday value — one of our biggest and most popular categories.
Paul's is known across Milwaukee for our bourbon and whiskey program. We regularly stock Weller Special Reserve, Blanton's, Buffalo Trace, E.H. Taylor, and other allocated bottles — plus an extensive lineup of vodka, gin, tequila, rum, cognac, and liqueurs. Call ahead if you're hunting something specific; our team tracks new arrivals daily.
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Whiskey & Bourbon
American & Scotch Whiskies
Buffalo Trace, Weller, Blanton's, E.H. Taylor and more. Always hunting for the hard-to-find bottles.
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Vodka
Premium Vodkas
Domestic and imported vodkas from value bottles to ultra-premium selections.
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Cognac & Tequila
Hennessy, Don Julio & More
Premium cognacs, top-shelf tequilas — from blanco to añejo — for every budget and occasion.
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Rare & Exclusive
Bushmills Aged 30 Years
Single Malt Irish Whiskey. Extremely limited — a rare find you won't see everywhere. $2,499 + tax.
Cold Beer
Beer & Cider
Craft, domestic, and imported. Six-packs, cases, and singles — always cold.
Our beer coolers run the full length of the store and stay stocked with everything from ice-cold Wisconsin classics like Miller Lite and New Glarus to imports like Modelo and Pacifico, plus a rotating lineup of local and regional craft. We carry hard seltzers, ciders, non-alcoholic options, and we sell by the six-pack, 12-pack, or case.
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Imported
Modelo, Pacifico & More
A massive selection of imported beers — cases, 12-packs, and singles always stocked.
Domestic
All Your Favorites
Bud, Miller, Coors and all the classics — always cold, always in stock, always priced right.
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Craft Beer
Local & Regional Craft
Milwaukee and Wisconsin breweries alongside rotating regional and national craft selections.
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Seltzer & Cider
Hard Seltzers & Ciders
White Claw, Truly, and a packed cooler of hard seltzers, ciders, and ready-to-drink options.
Everything Else
Mixers, Ice & Accessories
Everything you need to make a great drink or throw a great party.
Grab everything in one trip. We stock craft tonics, bitters, ginger beer, mixers, juices, simple syrup, club soda, and garnish essentials, plus cups, bagged ice, shakers, and bar tools. Make it easy on yourself — one stop, one receipt, everything you need.
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Mixers
Sodas, Juices & Tonics
Club soda, tonic, ginger beer, juices, grenadine, simple syrup and all your cocktail essentials.
Ice & Cups
Bagged Ice & Party Supplies
Grab ice and cups on the way out — we've got everything you need for any gathering.
Gifts
Gift Bottles & Special Sets
Beautiful boxed bottles and specialty selections for any occasion or budget. Ask staff for help.
Come See Us
Walk In & Explore
The best way to discover our selection is in person. 4955 S 27th St, Greenfield — open daily 8am–9pm.
A Few of the Brands We Stock
Weller
Blanton's
Buffalo Trace
E.H. Taylor
Hennessy
Don Julio
Tito's
Grey Goose
Modelo
Miller
New Glarus
Veuve