Paul's Wine & Liquor ("we," "us," or "our") operates this website and our retail store at 4955 S 27th St, Greenfield, WI 53221. We respect your privacy and are committed to being straightforward about how we handle your information. This policy explains what we collect, why, and what choices you have.
1. Who We Are
Paul's Wine & Liquor is a Wisconsin-licensed retail seller of wine, spirits, and beer. Our website (paulswineandliquor.com) is intended for customers age 21 and over.
2. Information We Collect
We collect information in the following ways:
Information you give us
- Contact details — name, email, phone number, address — when you fill out our contact form, subscribe to our newsletter, request a special order, place an event order, or contact us about pickup or delivery.
- Age confirmation — when you confirm you are 21 or older on the site's age gate.
- Order & payment information — when you pay in-store or through our payment processor. Card data is processed by the payment processor; we do not store card numbers on our servers.
Information collected automatically
- Usage data — pages visited, time on site, approximate location (from IP), device and browser type.
- Cookies & similar technologies — see the Cookies section below.
3. How We Use Your Information
We use your information only for legitimate business purposes, including:
- Responding to questions, pickup and delivery requests, and special orders.
- Processing purchases and event orders.
- Sending the weekly email newsletter and promotional updates — only if you subscribe, and you can unsubscribe at any time.
- Improving our website and in-store experience (analytics).
- Meeting legal obligations, including age verification required for alcohol sales in Wisconsin.
4. Sharing & Disclosure
We do not sell your personal information. We share data only with:
- Service providers who help us operate — for example, our email marketing platform, payment processor, hosting provider, and analytics provider. Each is bound by confidentiality and data protection obligations.
- Delivery partners when you request local delivery, limited to information needed to complete the handoff (name, address, phone, order).
- Law enforcement or regulators when required by law, court order, or to protect the safety of customers or our business.
5. Cookies & Tracking
Our website uses cookies and similar technologies for:
- Essential site function — remembering your age-gate confirmation for the session.
- Analytics — understanding how visitors use the site so we can improve it. This may include Google Analytics or similar tools.
- Marketing — measuring the effectiveness of our ads and offers (if you've opted in via subscription).
Most browsers let you block or delete cookies via browser settings. Blocking essential cookies may affect how the site works.
6. Security
We take reasonable commercial steps to protect your information, including HTTPS encryption on the website, limited staff access, and using reputable vendors for payment processing and hosting. No system is 100% secure; we encourage you to use strong passwords and be cautious with personal information online.
7. Your Rights & Choices
Depending on where you live, you may have the right to:
- Request a copy of the personal information we hold about you.
- Ask us to correct inaccurate information.
- Ask us to delete your information (subject to legal retention requirements).
- Opt out of marketing emails at any time — use the unsubscribe link in any email or contact us.
To exercise any of these rights, email info@paulswineandliquor.com. We'll respond within 30 days.
8. Age Restriction
Our website and services are intended for adults 21 and older. We do not knowingly collect personal information from minors. If we learn we have information from someone under 21, we will delete it. Parents or guardians who believe a minor has provided us information may contact us to request removal.
9. Changes to This Policy
We may update this Privacy Policy from time to time. Material changes will be indicated by a new "Last updated" date at the top of this page. Continued use of our website after changes means you accept the revised policy.
10. Contact Us
Questions about this policy or your information? Reach out:
Paul's Wine & Liquor
4955 S 27th St
Greenfield, WI 53221
Phone: (414) 231-3191
Email: info@paulswineandliquor.com